广州市果用瓜“最先一公里”物流发展现状及问题分析

Analysis on the Development Status and Problems of"the First Kilometer"of Guangzhou Fruit Melon

广州市果用瓜主要存在散户种植、龙头企业带动种植和合作社种植三种模式,通过对广州市果用瓜三种种植模式的“最先一公里”物流进行调查,分析其主要存在对“最先一公里”认知程度低、预冷设备不足、集货地点不确定、标准化程度低等方面的原因,并提出相应的对策建议,以促进广州市果用瓜“最先一公里”物流的发展。

There are three main modes of fruit melon planting in Guangzhou,retail planting model,leading enterprise-driven planting model and cooperative planting model.Through the investigation of the"first kilometer"logistics of the three planting modes of fruit melon in Guangzhou,the main reasons for the low awareness of the"first kilometer",insufficient pre-cooling equipment,uncertain collection location,and low standardization were analyzed,and put forward corresponding countermeasures and suggestions to promote the development of the"first kilometer"logistics of fruit melons in Guangzhou.