全链数字化转型与复杂情景中的利益相关者价值均衡——以中国电信“云改数转”战略为例

Entire-value-chain Digitization and Stakeholder Value Equilibrium in Complex Situation:A Case Study of China Telecom's"DICT Transformation"Strategy

数字经济与实体经济日益融合成发展新动能,核心国有企业是新经济格局的先驱者和架构者。本文以中国电信“云改数转”战略为核心国有企业全价值链数字化转型的代表,对其在复杂情境下的战略效应形成机制及实现多种利益相关者价值均衡的匹配路径展开了研究。研究发现,以商业模式和产品服务数字化为核心的价值链前台转型,能够扩大消费者剩余、扩展竞合关系,实现社会资本和货币资本利益相关者价值均衡;以资源配置和使用数字化为重点的中台转型,能够促进边际效用递增、边际成本递减,实现社会资本和人力资本利益相关者价值均衡;以财务数字化带动治理数字化的后台转型,能够压降非价值成本、形成有效激励,实现货币资本和人力资本利益相关者价值均衡。

The digital economy and the real economy are increasingly integrated into a new driving force for Chinese development.State-owned core enterprises are the pioneers and architects in the new economy.This paper selects China Telecom's"DITC transformation"strategy as a representative of state-owned core enterprises'entire-value-chain digitization,analyses the mechanism of strategic effect in complex situation,and conducts the matching path to achieve value equilibrium among multiple stakeholders.The study finds that the primary activities transformation focuses on the digitization of business models as well as products and services,which can expand consumer surplus and competition-cooperation networks to realize the value equilibrium between social capital and monetary capital stakeholders;the configuration activities transformation focuses on the digitization of resource allocation and usage,which can achieve increasing marginal utility and decreasing marginal cost to realize the value equilibrium between social capital and human capital stakeholders;the support activities transformation focuses on the digitalization of finance and governance,which can reduce non-value costs and form effective incentives to realize the value equilibrium between monetary capital and human capital stakeholders.