游戏范式下的政治传播:表征、功能及风险调适

Political communication in the game paradigm:representation,function,and risk adaptation

游戏化社会的来临、注意力经济的竞争、社交网络平台技术助推、游戏化元素设计吸引、游戏角色内化及政治情感共鸣是政治传播趋于游戏化的现象归因。虚拟化的政治主体体验、全媒体的政治内容呈现、交互性的政治社交渠道、玩家化的政治受众群体及即时性的政治效能反馈是游戏范式下政治传播的主要表征。政治传播游戏具有正向功能,起到了增强主体参与实感、提升传播精准针对性、打破地缘限制性、发挥媒介教育性与实现开放多元政治传播模式转型的积极作用。也导致了政治信息孤岛化、政治认知极化、政治群体狂欢、政治议题简化与政治话语割裂等传播伦理风险。这需要从法律法规层面、主流媒体层面、技术平台层面、游戏设计层面及公众素养层面予以调适与规制。

The advent of gamified society,competition of attention economy,technology boost of social network platform,attraction of gamified elements design,internalization of game characters and resonance of political emotions are the phenomena attributed to gamified political communication.Virtual political subject experi-ence,all-media political content presentation,interactive political social channels,gamified political audi-ences and immediate political effectiveness feedback are the main characteristics of political communication under the game paradigm.Political communication games have a positive function,which plays a positive role in enhancing the sense of subject participation,improving the accuracy and pertinence of communication,breaking geographical restrictions,giving play to media education and realizing the transformation of open and pluralistic political communication mode.It also leads to communication ethical risks such as political informa-tion siloing,political cognitive polarization,political group revelry,simplification of political issues and frag-mentation of political discourse.This needs to be adjusted and regulated from the level of laws and regula-tions,mainstream media,technology platform,game design and public literacy.