鲁中民间故事的多模态传承体系构建研究

Research on the Construction of Multimodal Inheritance System of Folk Stories in Central Shandong Province

鲁中民间故事是鲁中地区古代生活习俗、民众心理、审美意识和文化价值取向的综合反映,是齐鲁文化的活化石,是新时代文化创意产业发展弥足珍贵的文学资源,有着巨大的社会价值和经济价值。从有利于提升民族文化自信、有利于讲好中国故事、有利于助力经济提振三个方面阐释了民间故事的传承意义,以“鲁中民间故事的传承现状”调研数据为基础,分析了鲁中民间故事的传承困境,进而从四个方面提出鲁中民间故事的多模态传承体系构建策略:跨体裁进行文本创编、跨媒介进行影像创编、跨时空进行景观打造、跨模态进行实物制作。

As a comprehensive reflection of ancient life customs,public psychology,aesthetic consciousness and cultural value orientation in central Shandong,the folk stories in central Shandong are living fossils of Qilu culture and precious literary resources for the development of cultural and creative industries in the new era,with great social and economic value.This article briefly discusses the significance of the inheritance of folk stories:it is conducive to enhancing the self-confidence of national culture,to telling Chinese stories well,and to boosting the economy.Based on the research data of"Investigation on the inheritance status of the folk stories in central Shandong Province",this paper analyzes the inheritance predicament of the folk stories in central Shandong Province.Then,it puts forward the strategy of constructing the multi-modal inheritance system of the folk stories in Shandong from four aspects:cross-genre text creation,cross-media image crea-tion,cross-space landscape creation,and cross-mode physical production.