价值共创视域下乡村社群参与乡村文化振兴的行动逻辑——对腾冲市下绮罗村的个案考察

A Study on the Practical Logic of Rural Community Participation in Rural Cultural Revitalization from the Perspective of Value Co-creation:A Case Study of Xiaqiluo Village in Tengchong

乡村社群是推动乡村居民从“原子化”到“组织化”的内生动力来源。基于腾冲市下绮罗村的考察发现,在青壮年“进城”背景下,乡村地区仍可形成以老年协会、文艺团队、宗族社群等为代表的多功能社群组织,他们以文化实践为纽带构建起集体行动机制与村级治理网络。借鉴价值共创理论分析下绮罗社群行动逻辑,发现社群文化实践可多渠道聚合乡村精英与乡村居民,在乡村内部形成理念共识、资源共享、价值共赢与主体共生格局,为乡村(文化)振兴提供集思想、资源、价值、组织于一体的系统动能。在新发展阶段,各级政府应通过强化政策支持、推动社会参与、激活内生动能等措施推进乡村社群的培育发展。

Rural communities are the endogenous driving force for residents’transformation from“atomization”to“organization”.Based on the investigation of Xiaqiluo village in Tengchong,it was found that rural areas can form multi-functional community organizations represented by elderly associations,literary and artistic teams,and clan communities,despite young people migrating to the city.These organizations build collective action mechanisms and village level governance networks through cultural practices.Drawing on the value co-creation theory to analyze the action logic of the Xiaqiluo community,it is found that the community cultural practice can form a conceptual consensus,resource sharing,value win-win,and subject symbiosis pattern within the countryside by aggregating rural elites and residents.This provides a systematic driving force that integrates ideas,resources,values,and organizations for rural(cultural)revitalization.In the new stage of development,measures such as strengthening policy support,promoting social participation,and activating endogenous momentum should be adopted to promote the cultivation and development of rural communities.