基于社交网络的舆情多信息交互传播机制研究

Research on Multi Information Interactive Communication Mechanism of Public Opinion Based on Social Network

为分析社交网络中同一舆情事件多信息的交互式传播机制,将多种信息之间的互动分为合作、独立和竞争三种类型,依据多种信息传播的交互情况构建信息传播模型。研究发现信息属性、信息相互作用因子和网络拓扑结构对舆情多信息传播具有不同影响,且多信息交互传播时不同个体状态变化特征不同。研究结果可以帮助学者更好地理解社交网络中舆情多信息交互传播机制,为舆情信息的最大化传播或控制信息传播提供一定的理论指导。

To analyze the interactive dissemination mechanism of multiple information on the same public opinion event in social networks,this article divides the interaction between multiple information into three types:cooperation,independence,and competition.Based on the interaction situation of multiple information dissemination,an information dissemination model is constructed.Research has found that information attributes,information interaction factors,and network topology have different impacts on the dissemination of public opinion multi information,and different individuals have different characteristics of state changes during the interactive dissemination of multi information.The research results can help scholars better understand the mechanism of multi information interaction and dissemination of public opinion in social networks,and provide certain theoretical guidance for maximizing or controlling the dissemination of public opinion information.