数字经济背景下电子商务专业学生数据素养培育模式研究

Cultivation Model of Data Literacy for E-commerce Majors under the Background of Digital Economy

数字经济时代下,数据素养已成为电子商务专业大学生整体能力的重要组成部分。但电子商务专业学生存在数据意识薄弱、数据分析能力不强、从数据中发现知识的能力较弱等问题,迫切需要完善电子商务专业数据素养教育模式。该文以广西民族大学电子商务专业为例,设计问卷调查学生数据素养状况,结合课程教学实践系统性地调整和改进部分课程的教学内容与教学设计,从数据意识、数据技能与应用、数据规范与伦理等方面培养学生。

In the era of digital economy,data literacy has become an important part of the overall ability of college students majoring in e-commerce.However,at present,students majoring in e-commerce have problems such as weak data awareness,poor data analysis ability,and weak ability to discover knowledge from data.There is an urgent need to improve the data literacy education model for e-commerce majors.Taking the e-commerce major of Guangxi Minzu University as an example,this paper designs a questionnaire to survey the data literacy status of students.Based on the results,the paper proposes to systematically adjust and improve the teaching content and design of some courses in conjunction with course teaching practice.We aim to cultivate students in terms of data awareness,data skills and applications,data norms and ethics.