中国职业教育网络关注度的时空特征及影响因素

The Spatiotemporal Characteristics and Influencing Factors of Network Attention to Vocational Education in China

职业教育作为国民教育体系的关键一环,对培养高素质技术技能人才、推动经济高质量发展、建设教育强国具有不可替代的重要作用。运用空间自相关、变异系数、季节集中度指数、地理探测器等测算方法,分析基于百度指数2013—2023年中国职业教育网络关注度时空演变特征,并在此基础上识别影响因素,探究其影响机理,定量测量各因素的影响程度。研究发现:2013—2023年全国职业教育网络关注度呈稳定上升的趋势,月度波动表现出较大波动性,主要体现在3月份和5月份关注度最高,2月份关注度最低。职业教育网络关注度省域差异显著,东、中、西部呈现出“东高西减”的阶梯式递减趋势。地区生产总值、教育财政投入、移动互联网数与年末常住人口数是影响职业教育网络关注度的核心因素,教育发展水平是影响职业教育网络关注度的基本因素。

As a crucial link in the national education system,vocational education is of irreplaceable significance for cultivating high-quality technical and skilled talents,promoting high-quality economic development,and building a strong educational country.This article uses calculation methods such as spatial auto-correlation,coefficient of variation,seasonal concentration index,and geographical detector to analyze the spatiotemporal evolution characteristics of network attention to vocational education in China from 2013 to 2023 based on Baidu Index.On this basis,it identifies influencing factors,explores their influencing mechanisms,and quantitatively measures the degree of influence of each factor.The study finds that from 2013 to 2023,the national network attention to vocational education shows a stable upward trend.Monthly fluctuations show great volatility,mainly manifested in the highest attention in March and May and the lowest attention in February.There are significant provincial differences in network attention to vocational education.The eastern,central,and western regions show a stepped decreasing trend of“high in the east and decreasing to the west”.Regional gross domestic product,educational fiscal investment,the number of mobile Internet users,and the number of permanent residents at the end of the year are the core factors affecting network attention to vocational education.The level of educational development is the basic factor affecting network attention to vocational education.