浅析太原市特优农业发展现状

Analysis of the Current Development Status of Special Agriculture in Taiyuan City

近年来,太原市紧紧围绕农产品“特”“优”战略,强化品牌强市实施部署,全面提升了农产品品牌运营定位,明晰了品牌建设是乡村产业振兴的重要抓手,为集中补齐品牌建设中产品缺卖点、品牌缺认知、营销缺平台、传播缺故事的短板,促进农产品区域品牌、企业品牌、产品品牌协同发展,太原市将用思路创新深入推进农业生产和产品环节的双“三品一标”工作的认证、管理、使用和推广,形成政府强力推动、企业主动创建、社会积极参与的农产品品牌建设良好局面。

In recent years,Taiyuan city had closely focused on the“special”and“excellent”strategy of agricultural products,strengthened the implementation and deployment of brand strengthening,comprehensively improved the positioning of agricultural product brand operation,clarified that brand building was an important lever for rural industrial revitalization,and focused on filling the gaps in product selling points,brand awareness,marketing platforms,and communication stories in brand building,promoting the coordinated development of regional,enterprise,and product brands of agricultural products.Taiyuan city would use innovative ideas to deeply promote the certification,management,use,and promotion of the“three products and one standard”work in agricultural production and product links,forming a good situation of agricultural product brand construction that was strongly promoted by the government,actively created by enterprises,and actively participated by society.