山西省农产品品牌建设现状分析

Analysis of the Current Situation of Agricultural Products Brand Consturction in Shanxi Province

农产品品牌建设是农业现代化的重要组成部分,对提升农产品附加值、拓宽市场渠道、增加农民收入具有重要意义。山西省作为我国重要的农产品生产区,在国家粮食安全中占据着不可替代的重要地位。但目前,山西省存在农村整体劳动力下降,农业生产力不足,其根本原因是农产品销路闭塞,优质农产品的价值得不到体现,缺少新鲜的劳动力注入。如何畅通销售渠道、提升产品价格,促进农民增收成为当下农业工作的重中之重。从品牌建设为切入点,浅析如何提高农产品市场占有率,增强消费者忠诚度,从而促进农民增收。

The agricultural product brands is an important component of agricultural modernization,which have great significance for enhancing the added value of agricultural products,expanding market channels,and increasing farmers'income.Shanxi Province,as an important agricultural production area in China,occupies an irreplaceable position in national food security.But at present,there is a decline in the overall rural labor force and insufficient agricultural productivity in Shanxi province,the fundamental reason is that the sales channels for agricultural products are blocked,the value of high-quality agricultural products cannot be reflected,and there is a lack of fresh labor injection.How to smooth sales channels,increase product prices,and promote farmers'income has become a top priority in current agricultural work.This article took brand building as the starting point to analyze how to increase the market share of agricultural products,enhance consumer loyalty,and promoted farmers'income growth.