色彩在综合类旅游APP界面设计中的应用研究

Research on the Application of Color in the Interface Design of Comprehensive Tourism APP

随着移动互联网技术的发展和普及,综合类旅游APP通过为游客提供完整的一站式服务,已成为旅游活动中不可或缺的工具之一。色彩是直观的视觉语言,合理的界面色彩设计对提升用户体验至关重要。本文以色彩、界面设计等相关概念为研究基础,通过对综合类旅游APP的应用现状梳理及案例分析,探析色彩在综合类旅游APP界面设计中的应用策略。

With the development and popularization of mobile Internet technology,comprehensive tourism APP has become one of the indispensable tools in tourism activities by providing complete one-stop services for tourists.Color is an intuitive visual language,and reasonable interface color design is crucial to enhance user experience.This paper takes color,interface design and other related concepts as the research basis,and explores the application strategy of color in the interface design of comprehensive tourism APP through combing the application status quo of comprehensive tourism APP and case analysis.