混合型网络平台知识产权侵权责任的规范构造与合规指引

Normative Construction and Compliance Guidelines for Intellectual Property Infringement Liability of Hybrid Online Platforms

美国“恶名市场名单”对微信“电子商务生态系统”的性质界定,模糊了我国混合型网络平台的法律属性,增加了平台知识产权侵权责任的认定难度,导致混合型网络平台侵权责任边界不清。对此,基于避风港原则的工具本质,面对我国平台侵权“一般领域灵活规制,特殊领域严格要求”的治理趋势,结合混合型网络平台一般网络服务提供者的具体定位,监管机关应当适用《民法典》相关规定,遵循场景化界定思路,结合平台信息管理能力,廓清平台侵权责任范围。此外,立足效率价值导向与自我规制理念,混合型平台还应构建针对所有服务模块的独立通知受理机制与针对一般网络服务模块的分级分类响应机制,并对电子商务服务模块的侵权通知展开重点审查,防范被控知识产权侵权的法律风险。

The nature of WeChat’s“e-commerce ecosystem”as defined by Review of Notorious Markets for Counterfeiting and Piracy has aggravated the dilemma of ambiguous legal attributes of China’s hybrid network platforms,and aggravated the problem of legal application of the platform’s determination of intellectual property infringement liability.In this regard,based on the instrumental nature of the safe haven principle,facing the governance trend of“flexible regulation in general areas and strict requirements in special areas”of China’s platform infringement,combined with the specific positioning of hybrid network platforms and network service providers in general,the regulatory authorities should apply the relevant provisions of the Civil Code,adhering to the concept of scenario-based definition,combined with the platform’s information management capabilities,to further clarify the legal attributes of the hybrid network platform.Information management capacity,further contouring the platform infringement liability boundary.In addition,following the concept of self-regulation,the hybrid platform should also build an independent notification and acceptance mechanism for all service modules and a hierarchical and classified response mechanism for general network service modules,and carry out a key review of infringement notifications for e-commerce service modules to prevent the legal risks of alleged intellectual property infringement.