个性化推荐服务的法律风险及其规制进路

The Legal Risk of Personalized Recommendation Serviceand Its Regulation Approach

信息爆发式增长的时代使得个性化推荐服务在互联网中占据极其重要的地位。个性化推荐服务能有效辅助网络平台在庞大的信息海洋中筛选有效信息,在解决信息过载问题的同时,极大程度地满足用户的个性化需求。但是,个性化推荐服务并不是百利而无一害的,其被网络平台不合理地使用容易让用户面临着自主受限、隐私泄露、信息茧房、算法歧视等法律风险。针对这些现实的可能风险,可从重申同意、技术设计、强调竞争、谋求平等的角度出发,对个人、企业以及政府提出相应的要求以应对个性化推荐服务带来的风险挑战。

The era of explosive growth of information makes personalized recommendation service occupy an extremely important position in the Internet.Personalized recommendation service can effectively assist the network platform to screen effective information in the huge information ocean,solve the problem of information overload,and greatly meet the personalized needs of users.However,personalized recommendation service is not beneficial without harm,and its unreasonable use by network platforms easily makes users face legal risks such as autonomy limitation,privacy disclosure,information cocoon,algorithm discrimination and so on.In view of these potential realistic risks,we can put forward corresponding requirements for individuals,enterprises and governments to deal with the risks and challenges brought by personalized recommendation services from the perspectives of reaffirming consent,technical design,emphasizing competition and seeking equality.