文旅场景理论内涵与研究方向

Theoretical connotation and research direction of cultural and tourism scene

场景理论为深化文旅融合研究提供了新的理论视角。论文将“场景理论”作为理论分析工具,总结了文旅场景的研究价值,阐述了文旅场景理论内涵与理论逻辑,展望了文旅场景研究方向。研究发现:①文旅场景的研究价值体现在将文旅产业置于同一个动态完整的系统,形成的差异化场景有利于实施非均质化的文旅融合发展策略。②文旅场景理论内涵包括4个部分:具象的物质是文旅场景存在的重要基础,文旅场景蕴含了独特的文化价值内涵,文化价值观是文旅场景的核心组成部分,文旅场景的构建成为文旅融合发展的动力引擎。③文旅场景的理论逻辑由“地方原生性”—“符号感知性”—“价值表达性”三个维度的相互作用而形成。④文旅场景未来研究应关注文旅场景的理论内涵与时代价值、文旅场景的文化价值表达方式、文旅场景的模式识别与运行机制以及文旅场景的数字技术应用。研究可为促进文旅融合发展提供理论依据和场景应用参考。

Scene theory provides a new theoretical perspective for deepening research of cultural and tourism integration.This study used the scene theory as a theoretical analysis tool,summarizing the research value of cultural and tourism scenes,proposing the theoretical connotation and logic of cultural and tourism scenes,and identifying the research direction of cultural and tourism scenes.The research findings are as follows:1)The research value of cultural and tourism scenes is reflected in placing the cultural and tourism industries in the same dynamic and complete system,and the differentiated scenes formed are conducive to implementing heterogeneous cultural and tourism integrative development strategies.2)The theoretical connotation of cultural and tourism scenes includes four parts:First,concrete substance is an important foundation for the existence of cultural and tourism scenes.Second,the unique cultural value is contained in cultural and tourism scenes.Third,cultural values are the core components of cultural and tourism scenes.Last,the construction of cultural and tourism scenes becomes the driving force for culture and tourism integration.3)The theoretical logic of cultural and tourism scenes is formed by the interaction of three dimensions:local originality,symbolic perception,and value expression.4)Future research on cultural and tourism scenes should focus on the theoretical connotation and contemporary value of cultural and tourism scenes,the expression of cultural value in cultural and tourism scenes,the pattern recognition and operation mechanism of cultural and tourism scenes,and the application of digital technology in cultural and tourism scenes.The research can provide a theoretical basis and scenario application reference for promoting the development of culture and tourism integration.