1Leo Y. M, Sin, Stella L.M. So, Oliver H. M. Yau, Kenneth Kwong,Chinese Women at the Crossroads: an Empirical Study on Their Role Orientations and Consumption Values in Chinese Society, Journal of Consumer Marketing, 2001, Vol,18,No. 4, pp. 348 - 367.
2杨晓燕.《女性消费心理5F模型—自我概念与消费态度关系研究》.2002.
3Loudon, D. L. Consumer Behavior: Concepts and Applications, 4th Ed, McGrew - Hill, 1993.