体育服务业与体育制造业融合:动因、机理与效应

Integration of Sports Service Industry and Sports Manufacturing Industry:Motivation,Mechanism and Effect

在国家大力推进生活性服务业与制造业深度融合、制造业数字化转型背景下,促进体育服务业与体育制造业融合具有现实意义。运用产业融合基本理论,探析体育服务业与体育制造业融合的动因、机理以及效应。研究认为:体育服务业与体育制造业融合的动因表现为:技术创新是体育服务业与体育制造业融合的重要推动、市场扩大是体育服务业与体育制造业融合的内在前提、需求驱动是体育服务业与体育制造业融合的外在要求、竞争协同是体育服务业与体育制造业融合的基础动力、政策引领是体育服务业与体育制造业融合的强力保障。体育服务业与体育制造业融合过程是价值链的分解与整合;融合方式呈现在发现、设计、生产、销售4个环节;融合模式具有替代、互补、延伸3种类型,进而构建“融合过程—融合方式—融合模式”的体育服务业与体育制造业融合机理。基于此,提出体育服务业与体育制造业融合呈现出市场优化、结构升级、创新发展、扩散增长、规模扩大、价值链升级等6方面效应。

In the context of the country’s vigorous promotion of the deep integration of life service industry and manufacturing industry,and the digital transformation of manufacturing industry,promoting the integration of sports service industry and sports manufacturing industry has practical significance.Using the basic theory of industrial integration,explore the motives,mechanisms,and effects of the integration of sports service industry and sports manufacturing industry.Research suggests that the driving forces behind the integration of sports service industry and sports manufacturing industry are as follows:technological innovation is an important driving force for the integration of sports service industry and sports manufacturing industry,market expansion is an internal prerequisite for the integration of sports service industry and sports manufacturing industry,demand driven is an external requirement for the integration of sports service industry and sports manufacturing industry,competition and collaboration are the fundamental driving forces for the integration of sports service industry and sports manufacturing industry,and policy guidance is a strong guarantee for the integration of sports service industry and sports manufacturing industry.The integration process of sports service industry and sports manufacturing industry is the decomposition and integration of the value chain;the integration approach is presented in four stages:discovery,design,production,and sales;the fusion mode has three types:substitution,complementarity,and extension,and thus constructs a fusion mechanism of“fusion process fusion mode fusion mode”for the sports service industry and sports manufacturing industry.Based on this,it is proposed that the integration of sports service industry and sports manufacturing industry presents six effects,including market optimization,structural upgrading,innovative development,diffusion growth,scale expansion,and value chain upgrading.