基于KANO模型的传统文化数字化产品的需求研究

STUDY OF USER REQUIREMEMTS OF DIGITAL PRODUCTS ABOUT TRADITIONAL CULTURE BASED ON KANO MODEL

探讨数字化设计中提升用户体验的设计指标,明确用户对传统文化类数字化产品的服务与功能需求。基于交互设计“三圈图”的理论框架,从情境、内容和用户3个维度出发,通过文献研究、用户访谈和竞品分析,梳理出26项传统文化类数字化产品提供的功能与服务内容,编制KANO问卷并进行网络调查。提出了提升用户满意度的设计策略,包括带来参与感的交互设计或沉浸式设计,以及具有中国风的视觉设计等。为面向中华优秀传统文化教育与传播的设计实践提供一些新的思路。

This study aims to explore the design indexes to enhance user experience in digital design,and to clarify the service demands and functions of users for traditional cultural digital products.Based on the theoretical framework of the"Three Circles Model"in interaction design and Information Architecture,which promoted by Peter Morville and Louis Rosenfeld,this study examines three dimensions of context,content,and user.Through literature review,user interviews,and competitive products analysis,26 functions and service demands provided by digital products related to traditional culture are identified.Then we use the KANO model,to compile a KANO questionnaire and conducted a web-based survey.To conclude,interaction design or immersive design that brings a high sense of engagement and visual design with a Chinese visual style are more likely to increase user satisfaction significantly,which can help provide some new ideas for the design practice of education and communication of Chinese traditional culture.