文创视角下北海贝雕文创产品创新研究

RESEARCH ON THE INNOVATION OF BEIHAI SHELL CARVING CULTURAL AND CREATIVE PRODUCTS FROM THE PERSPECTIVE OF CULTURAL CREATIVITY

针对北海贝雕的发展现状和遇到的传承问题,设计出具有本地特色的、符合当代年轻人审美的旅游文创产品,完善北海贝雕文创产品的传承模式,提升北海贝雕的知名度。该研究采用了文献分析法、田野调查法和对比分析法。通过对北海贝雕文献的研究和分析,了解北海贝雕的内涵和意义;通过田野调查法,进行实地考察和采访,深入了解贝雕的生成过程和制作工艺。通过对比分析法,将现存的北海贝雕文创产品与其他优秀的文创产品进行分析比较,得出一定的结论。通过对北海贝雕的现状分析以及参考的创新性设计模式,分析出贝雕设计创新的突破点,得出设计创新的方法。该创新性的文创产品模式可以为北海贝雕的传承和发展提供一定的参考价值。

In view of the inheritance dilemma faced by Beihai as an“intangible cultural heritage”in Guangzhou,as well as the opportunities and challenges of Beihai shell carving“going global”.The cultural and creative products of shell carving will be made into a new souvenir under the Beihai cultural tourism model,promote the local culture of Beihai,and make it a city card of Beihai.Literature analysis,fieldwork and comparative analysis were used in this study.Through the detailed study and interpretation of the Beihai shell carving literature,the meaning,symbol and connotation of the Beihai shell carving are explored,and the basic direction is obtained.Then,the fieldwork method was used to obtain an in-depth understanding of the field environment where the Beihai shell carving is located through on-site observation and in-depth interviews.On this basis,a comparative study with related products on the Internet is carried out to draw certain conclusions.The problems faced by the Beihai shell carving and the innovative design model that can be referred to are obtained,and the breakthrough point of design innovation is grasped,and the design innovation method is obtained.Through the analysis of Beihai regional culture and the comparison of cultural and creative cases in other regions,the new model of Beihai shell carving cultural and creative products is obtained.