双钻模型下高校创业竞赛服务体系设计实践

DESIGN AND PRACTICE OF SERVICE SYSTEM FOR COLLEGE ENTREPRENEURSHIP COMPETITIONS UNDER THE DOUBLE DIAMOND MODEL

探讨高校创业竞赛支持服务体系的设计与实践,通过信息化服务优化创业竞赛机制,旨在更有效地培养学生的创业精神和能力。采用服务设计中的双钻模型为框架,将创业竞赛支持服务体系构建分为“发现、定义、发展、交付”4个阶段,确保系统设计的全面性和实用性。采用访谈、问卷调查和现场观察等方法,收集和分析师生在创业竞赛中的需求和痛点,并利用用户体验旅程图、服务蓝图利益相关者地图等工具,设计并优化创业竞赛支持系统。整合创业竞赛体系中的不同利益方需求,重构基于创业竞赛服务体系,依据用户需求进行创业竞赛支持系统的系统功能规划,并进行系统服务蓝图和产品原型的设计,根据用户对产品原型的可行性测试优化了系统服务。利用双钻模型设计的创业竞赛支持服务体系,不仅优化了高校创业竞赛服务,也为其发展提供了创新思路和实用方法。该系统可以有效解决学生在创业竞赛中面临的挑战和问题,提升学生的创业精神和能力,并为高校创业教育生态系统的建设贡献力量。

This study explores the design practices of the support service system for university entrepreneurial competitions,aiming to enhance students'entrepreneurial spirit and abilities through the optimization of competition ser vice mechanisms via informational ser vices.Guided by the Double Diamond model of service design,this paper divides the construction of the entrepreneurial competition support service system into four phases:"Discover-Define-Develop-Deliver".Through interviews,surveys,and field observations,the needs and pain points of students and teachers in entrepreneurial competitions are collected and analyzed.Tools such as user journey maps,service blueprints,and stakeholder maps are utilized to design and optimize the support system for entrepreneurial competitions.By integrating the diverse needs of stakeholders within the entrepreneurial competition system,the service system based on entrepreneurial competitions was reconstructed.System function planning for the entrepreneurial competition support system was conducted based on user needs,along with the design of system service blueprints and product prototypes.The system services were optimized based on feasibility tests of the product prototypes by users.Utilizing the Double Diamond model,this paper practices the design of the support service system for entrepreneurial competitions,offering new ideas and methods for the optimization and development of university entrepreneurial competition services.This system effectively addresses the challenges and issues faced by students in entrepreneurial competitions,enhances their entrepreneurial spirit and abilities,and contributes to the construction of a university entrepreneurial education ecosystem.