面向未来生活方式的新能源越野车设计研究

RESEARCH ON THE DESIGN OF NEW ENERGY OFF-ROAD VEHICLES FOR FUTURE LIFESTYLE

本文从生活方式角度出发研究未来新能源越野车设计,总结未来越野车需求与用车场景,输出一套完整的创新设计方案。分析中国越野车市场现状与设计问题,研究未来出行方式、用户生活特征,通过用户旅程图详细分析目前自驾出行人群的用车行为和痛点,进一步挖掘未来新能源越野车目标人群的需求,提取设计机会点。得出未来新能源越野车的设计策略,呈现了一套完整的越野车设计方案。越野车市场竞争将逐步加剧,新能源越野车将迎来较好的发展机会。未来新能源越野车设计需要考虑多元化的用车场景,企业应当挖掘新的用车需求,车辆将会朝着轻度越野的方向发展,以提升移动生活娱乐体验的质量为主要目标。

This article studies the design of future new energy off-road vehicles from the perspective of lifestyle,summarizes the demand and usage scenarios of future off-road vehicles,and outputs a complete set of innovative design solutions.Analyze the current situation and design issues of China's offroad vehicle market,study future travel modes and user life characteristics,analyze in detail the driving behavior and pain points of the current self driving travel population through user journey maps,further explore the needs of the target audience for future new energy off-road vehicles,and extract design opportunities.We have developed a design strategy for future new energy off-road vehicles and presented a complete off-road vehicle design plan.The competition in the off-road vehicle market will gradually intensify,and new energy off-road vehicles will usher in good development opportunities.The design of future new energy off-road vehicles needs to consider diversified usage scenarios,and enterprises should explore new usage needs.Vehicles will develop towards mild off-road direction,with the main goal of improving the quality of mobile life and entertainment experience.