宋文化视域下开封文创的设计转译研究

DESIGN TRANSLATION STUDY OF KAIFENG CULTURAL CREATIONS IN THE PERSPECTIVE OF SONG CULTURE

为了探索地域性传统文化传承与创新设计的新途径,促进开封市传统文化的传播,探究宋文化如何成为开封市独特的城市标签。通过文化转译这一理论,对开封宋文化中所蕴含的色彩、造型和内涵进行提炼与分析,提取出具有典型性的宋代建筑文化元素,利用“礼盒+文创”的方式完成创新性转译以及衍生文创的设计方案。以转译所解析出的结果为基准对宋代建筑文化进行礼盒包装和文创设计从而形成一系列典型的开封文创产品。以文化转译中的物质、行为、精神层3个层次为基础进行创新设计,可以获取优秀的开封宋文化创新设计方案。并为地域性传统文化在现代社会中的创新发展提供一条切实可行的道路,实现传统文化的现代化保护。

In order to explore new ways of regional traditional culture inheritance and innovative design,to promote the dissemination of traditional culture in Kaifeng City,and to explore how Song culture has become a unique city label of Kaifeng City.Through the theory of cultural translation,the colors,shapes and cultural connotations contained in the Song culture of Kaifeng are refined and analyzed,typical Song architectural and cultural elements are extracted,and the innovative translation and derivative creative design scheme are completed by using the method of"Gift Box+Cultural Creation".Based on the results analyzed from the translation,the gift box packaging and cultural creation design of Song Dynasty architectural culture is carried out to form a series of typical Kaifeng cultural and creative products.The innovative design based on the three levels of material,behavioral and spiritual layers in cultural translation can obtain excellent innovative design solutions for Kaifeng Song culture.And it provides a practical path for the innovative development of regional traditional culture in modern society and realizes the modernization and protection of traditional culture.