符号学三元理论视角下的青原区文创产品设计研究

RESEARCH ON CULTURAL AND CREATIVE PRODUCT DESIGN IN QINGYUAN DISTRICT FROM THE PERSPECTIVE OF SEMIOTIC TRIPARTITE THEORY

以青原区文创产品设计为例,研究符号学视域下的地域文创产品设计方法,为乡村旅游文创产品设计提供新路径。对青原区的文化资源进行分析和研究,提出了符号学理论视角下的青原区文创产品设计策略,对青原区地域文化及历史文化因子的提取与分析,归纳出适合青原区文创产品设计的纹样和色彩,通过再设计,应用于文创产品设计中。面向当前的青原区文创产品开发,符号学理论视角的设计研究能够协助提高产品的文化传播效率,优化用户体验并提供理论化的路径指导。通过对符号的起源和原理的研究,可以更好地把握青原区的文化特色,挖掘青原区的地理环境、历史文化传承和民俗文化特色等方面的符号资源,对于促进青原区文化传承与创新,提升文创产品的市场竞争力具有重要的意义。

To study the design method of regional cultural and creative products in Qingyuan District from the perspective of semiotics,and to provide a new way for the design of rural tourism cultural and creative products.The cultural resources of Qingyuan District were analyzed and studied,and the design strategy of cultural and creative products in Qingyuan District was put forward from the perspective of semiotics theory.The regional culture and historical cultural factors of Qingyuan District were extracted and analyzed,and the patterns and colors suitable for the design of cultural and creative products in Qingyuan District were summarized and applied to the design of cultural and creative products through redesign.Facing the current development of cultural and creative products in Qingyuan District,design research from the perspective of semiotics theory can help improve the efficiency of cultural communication of products,optimize user experience and provide theoretical path guidance.Through the research on the origin and principle of symbols,we can better grasp the cultural characteristics of Qingyuan District and tap the symbol resources in the geographical environment,historical and cultural inheritance and folk cultural characteristics of Qingyuan District,which is of great significance for promoting the cultural inheritance and innovation of Qingyuan District and improving the market competitiveness of cultural and creative products.