泰山地域性文化符号在文创产品设计中的应用

THE APPLICATION OF REGIONAL CULTURAL SYMBOLS OF MOUNT TAI IN THE DESIGN OF CULTURAL AND CREATIVE PRODUCTS

深入发掘泰山地域性文化资源,探究泰山地域性文化文创产品的设计方法与思路。通过文创产品设计的方法传播泰山地域性文化,树立泰山地域性文化自信,打造泰山地域性文化品牌。根据泰山文化文创产品发展的现状以及文创产品对于文化的传播作用,从符号学的视角出发对泰山地域性文化符号进行多方面的梳理与解析。基于皮尔斯符号三元关系理论剖析元素内容和层次、产品内容形式、用户情感认知和相关背景三者间关系。构建了泰山地域性符号文创产品设计模型,并进行设计实践。对于泰山地域性文化文创产品设计而言,应该深入发掘泰山地域性文化的内涵,运用适当的设计手法,做到与用户之间的情感共鸣,使文创产品做到行之有效的文化传递,为开发具有泰山地域性文化特色的文创产品提供一定参考。

To explore the regional cultural resources of Mount Tai and explore the design methods and ideas of regional cultural and creative products of Mount Tai.Spread the regional culture of Mount tai through the method of cultural and creative product design,establish the self-confidence of Mount tai regional culture,and build the regional cultural brand of Mount tai.Based on the current development of Mount Tai's cultural and creative products and their role in cultural communication,the regional cultural symbols of Mount Tai were sorted out and analyzed from the perspective of semiotics.Based on Peirce’s theory of symbolic ternary,the relationship between element content and level,product content form,user emotional cognition and related background is analyzed.A design framework for cultural and creative products featuring Mount Tai's regional symbols was established,followed by practical design.For the design of Mount tai regional cultural and creative products,we should deeply explore the connotation of Mount tai regional culture,use appropriate design techniques,and achieve emotional resonance with users,so that cultural and creative products can achieve effective cultural transmission,and offer a valuable reference for developing cultural and creative products that reflect the regional cultural characteristics of Mount Tai.