基于符号学数字转译博物馆IP 设计——以秦岭博物馆为例

RESEARCH ON MUSEUM IP DESIGN BASED ON SEMIOTIC DIGITAL TRANSCRIPTION-A CASE STUDY OF QINLING MOUNTAINS MUSEUM

随着时代发展,博物馆IP需求增加,以秦岭博物馆为例设计文化IP,助力文化发展。基于符号学理论,通过数字AI工具辅助转译的方法,结合秦岭博物馆的需求进行文化IP的设计。分析秦岭博物馆的文化内涵,设计出符合其文化精髓的IP形象和相关产品并评估。以秦岭博物馆文化IP设计为例,提供符号学数字转译设计文创产品新的思路和方法。

With the development of the times,there is an increasing demand for museum IP,using the example of Qinling Mountains Museum to design cultural IP to contribute to cultural development.From the perspective of semiotics,the method of assisted transcription through digital AI tools is employed,combined with the needs of the Qinling Mountains Museum to design cultural IP.Analyzing the cultural connotations and characteristics of the Qinling Mountains Museum,IP images and products that embody its cultural essence are designed.Taking the cultural IP design of Qinling Mountains Museum as an example,this study provides new perspectives and methods for digital transcription design.