抖音短视频融入高职院校思想政治教育应用路径的探索

Exploration on the Application Path of Integrating TikTok Short Videoes into Ideological and Political Education in Higher Vocational Colleges

在信息技术快速发展的视域下,短视频平台已经成为大学生获取信息的主要途径。伴随短视频算法的不断更新与推进,大学生能够获得自己所关注、喜爱及感兴趣的数据信息。然而短视频所传达的价值观、人生观、世界观也在不断影响着学生的思维观念与行为规范,为思政教育工作的开展带来了巨大的挑战。思政教育拥有鲜明的动态性、人文性特征,能够伴随时代的发展进行自我调整与优化。为此本文结合短视频的思政教育功能与价值,分析抖音短视频赋能思政教育的现实问题,提出科学的应用路径和策略。

In the context of rapid development of information technology,short video platforms have become the main way for college students to obtain information.With the continuous updating and advancement of short video algorithms,college students are able to obtain data information that they are concerned about,fond of,and interested in.However,the values,outlook on life,and worldview conveyed by short videos are constantly influencing students'thinking concepts and behavioral norms,bringing huge challenges to the development of ideological and political education.Ideological and political education has distinct dynamic and humanistic characteristics,and can self adjust and optimize with the development of the times.Therefore,combining the function and values of short videoes for ideological and political education,this paper analyzes the practical problems of TikTok short videoes enabling ideological and political education,and proposes scientific application paths and strategies.