面向老龄用户的农机产品情感化设计研究

Research on Emotional Design of Agricultural Machinery Products for Elderly Users

针对国内农业劳动力老龄化过程中农机产品老龄用户数量不断增加的问题,探索面向老龄用户的农机产品情感化设计策略。主要运用文献分析法、归纳法、案例分析法。首先根据中国农业发展特点,从生理和心理两个方面总结农机老龄用户特征;再围绕国内农机产品发展的现状,选取典型农机产品案例,从色彩、材质、造型3个方面分析现有农机产品情感化设计特点;最后依据情感化设计三层次理论,从感官反应的安全性、交互体验的易用性、情感表达的关怀性3个方面总结面向老龄用户的农机产品情感化设计策略,提出设计关注要点。

Aiming at the problem that the number of elderly users of agricultural machinery products is increasing in the process of aging of domestic agricultural labor force,the emotional design strategy of agricultural machinery products for elderly users is explored.The main use of literature analysis,induction,case analysis.Firstly,according to the characteristics of China's agricultural development,the characteristics of elderly users of agricultural machinery were summarized from both physiological and psychological aspects.Then,based on the development status of domestic agricultural machinery products,select typical cases of agricultural machinery products,and analyze the emotional design characteristics of existing agricultural machinery products from three aspects:color,material and shape.Finally,according to the three-level theory of emotional design,the emotional design strategy of agricultural machinery products for elderly users is summarized from three aspects:safety of sensory response,ease of interactive experience and caring of emotional expression,and the key points of design concern are put forward.