地方应用型高校大学生教材精读行为及其影响因素分析——以金融学教材为例

Intensive Reading Behavior and Influencing Factors of College Students of Local Application-oriented Universities:Taking the Finance Textbooks as an Example

基于计划行为理论,根据XX高校金融学专业各年级的学生303份调查问卷数据,构建高校大学生教材精读行为决策模型,揭示学生精读教材行为决策关键影响因素。主要研究结论如下:行为态度、主观规范、知觉行为控制、行为意愿的观测变量系数均为正,且在99%置信度下显著相关;行为态度与主观规范对其精读教材行为意愿的路径系数为负;知觉行为控制对教材精读的行为意愿与实际行为的路径系数均为正,但前者作用效果更甚;高校大学生精读意愿对其行为存在直接影响,且精读意愿在知觉行为控制和精读教材行为之间起到了部分中介作用,但在行为态度和实际行为之间以及主观规范和实际行为之间未起到中介作用。

Based on the Theory of Planned Behavior,this study reveals the key factors influencing students'decision-making in intensive textbook reading behavior using 303 survey questionnaires from students of different grades in the finance major at XX University.It constructs an influence path model where students'behavioral attitudes,subjective norms,and perceived behavioral control affect their decision to engage in intensive textbook reading through behavioral intention.The main findings are as fol-lows:The observed variable coefficients for behavioral attitude,subjective norms,perceived behavioral control,and behavioral intention are all positive and significantly correlated at a 99%confidence level.The path coefficients of behavioral attitude and subjective norms on the intention to engage in intensive textbook reading are negative.The path coefficients of perceived behavioral control on both the intention to engage in intensive textbook reading and the actual behavior are positive,but the former has a more pronounced effect.The intention to engage in intensive reading among college students has a direct impact on their behavior of intensively reading textbooks.Moreover,the intention to read intensively plays a partial mediating role between perceived behavioral control and the behavior of intensive reading.However,it does not serve as a mediating factor between behavioral attitudes and actual behavior,nor between subjec-tive norms and actual behavior.