全媒体时代如何创新红色文化传播模式

How to Innovate the Dissemination Model of Red Culture in the Era of All-Media

本文围绕全媒体时代下红色文化传播模式的创新展开研究。阐述了全媒体和红色文化的概念与内涵,分析了全媒体时代背景下红色文化传播所面临的问题与挑战,提出了如何从传播内容、传播形式和传播渠道创新红色文化传播模式策略。

Focusing on the innovation of the model for spreading red culture in the era of all media,this paper elaborates on the concepts and connotations of media and red culture,analyzes the problems and challenges faced by the dissemination of red culture in the context of the all-media era,and proposes strategies for innovating model of spreading red culture from the aspects of content,form,and channels.