文旅融合背景下公共图书馆阅读推广服务探究

Exploration of Reading Promotion Services in Public Libraries under the Background of the Integration ofCulture and Tourism

文旅融合背景下,公共图书馆的阅读推广服务扮演着重要角色。本文旨在探究这种融合对公共图书馆及其阅读推广服务的重要性。文旅融合为公共图书馆带来了扩展影响力和助力当地旅游业的机会,但同时也存在政策不健全、推广力度不足、智能应用技术不充分等问题。为了更好地实现文旅融合背景下的阅读推广服务,建议加强顶层设计,完善政策引导;丰富阅读推广手段和内容,如阅读与交通、民宿、景区、文创产品等相结合;同时,引入信息技术,优化阅读推广策略。通过这些措施,公共图书馆可以更好地发挥在文旅融合中的作用,促进文化和旅游的共同发展。

Under the background of the integration of culture and tourism,the reading promotion service of public libraries plays an important role.This paper aims to explore the importance of this integration to public libraries and especially their reading promotion services.The integration has brought opportunities for public libraries to expand their influence and help the local tourism industry,but at the same time,there are also some problems such as imperfect policies,insufficient promo-tion efforts,and insufficient intelligent application technology and so on.In order to better carry out the reading promotion service,it is suggested to strengthen the top-level design and improve the policy guidance;enrich the means and contents of reading promotion,such as combining reading with transportation,home-stay,scenic spots,cultural and creative products,etc.,meanwhile,introduce information technology to optimize the reading promotion strategy,so as to better play a role in the integration of culture and tourism,and promote the common development of culture and tourism.