数字化生存:新质生产力赋能下的传播变革与主体省思

Being Digital:Communication Transformation and Subjective Rethinking in the Context of New Quality Productive Forces

数字媒介新质生产力重构了人与人之间的生产关系,建构起数字化生存的时代现实。在数字空间中,再造身体带来新的媒介技术革命,去中心化促进传播理念转型,平台显化激发新的生存状态更迭,利用数字交往可以为新时代回归普遍交往本质、重塑文化交流品质、提升媒介实践素养助力赋能。随着技术“反驯化”的出现,需要直面现象背后数字生产的价值问题,以建构各行动者的主体间性为旨归,在朝向数实融合的发展趋势中应对其伦理挑战,突破交往异化,为主流意识形态新传播生态的构筑创造机遇。

New quality productive forces in the digital media have reconstructed the production relations among people and constructed the reality of being digital.In the digital space,the re-creation of the body has brought about a new revolution in media technology,decentralization has advanced a new transformation of communication concepts,and the manifestation of platforms has inspired a new change of living state,and the use of digital communication can help and empower the return to the essence of universal communication,reshape the quality of cultural exchange,and enhance media practice in the new era.As the"anti-domestication"of technology has appeared,it is necessary to face up to the value of digital production behind the phenomenon,construct the intersubjectivity of each actor as the goal,deal with the ethical challenges in the development trend towards digital-real integration,break through the alienation of communication,and create opportunities for the construction of a new communication ecology of mainstream ideology.