数字拜物教的赋魅、祛魅及超越

The Enchantment,Disenchantment,and Transcendence of Digital Fetishism

在数字资本主义生产方式下,数字化作为一种“新质料”被运用到生产经营之中,其目的在于更好地满足资本增殖的需求;这一过程伴随的是拜物教新形态的产生,即数字拜物教。数字资本主义生产关系是数字生产力诸要素结合起来的社会形式,从中可以看出数字拜物教之“魅”何以展现自身及其生成机理,进而可以揭示数字资本主义生产方式如何以“迂回”的方式表现数字生产关系并满足资本增殖需求。因此,设计超越资本主义数字拜物教的解决方案,就应从数字技术、制度和资本三个层次入手,以尊重和维护劳动者的权益为落脚点,规范数字技术应用,规范和限制数字资本的作用范围,使人们公平共享占有数字资源。中国数字化实践则为消除数字拜物教提供了中国智慧和中国方案。

Digitalization,as a new material,has been applied to production and operation.Under the digital capitalist production mode,its purpose is to better meet the requirements of capital growth.This process is accompanied by the emergence of a new form of fetishism,namely digital fetishism.The production relations of digital capitalism are a social form that combines various elements of digital productivity,reflecting how the"charm"of digital fetishism manifests itself and its generation mechanism,and then,revealing how the production mode of digital capitalism expresses digital production relations in a"roundabout"way and meets the requirements of capital growth.Therefore,designing a solution that goes beyond capitalist digital fetishism lies in the three levels of digital technology,system,and capital,with respect and protection of the rights and interests of workers as the foothold,regulating the application of digital technology,regulating and limiting the scope of digital capital,and enabling people to fairly share and occupy digital resources.China's digital practice provides Chinese wisdom and solutions for the elimination of digital fetishism in capitalist society.