基于钻石模型的宁夏枸杞出口竞争力影响因素分析

Analysis of Factors Influencing Ningxia Goji Berry Export Competitiveness Based on Diamond Model

枸杞产业是宁夏“六新六特六优”产业之一,是宁夏重要的出口特色农产品之一。随着国内种植枸杞省份不断增加和国外针对枸杞进口标准的提高,宁夏枸杞产业必将面临来自国内外市场环境的激烈竞争,因此对宁夏枸杞出口竞争力影响因素研究非常重要。通过运用钻石模型分析方法,对影响宁夏枸杞产业出口的竞争力因素进行分析,就产业创新、技术支撑、品牌建设、产业链建设方面存在的问题,提出培育高级生产要素、调整产业组织结构、加强出口品牌建设、促进出口市场多元化、推进国际标准制定等对策建议。

The goji berry industry is one of the"six new,six special,and six excellent"industries in Ningxia,and is one of the important export characteristic agricultural products in Ningxia.With the increasing number of provinces planting goji berries in China and the improvement of import standards for goji berries abroad,the goji berry industry in Ningxia will inevitably face fierce competition from the international community and domestic market environment.Therefore,it is very important to study the factors affecting the export competitiveness of goji berries in Ningxia.By using the diamond model analysis method,this paper analyzes the competitive factors affecting the export of Ningxia goji berry industry.Based on the existing problems in industrial innovation,technological support,brand building,and industrial chain construction,it proposes countermeasures and suggestions such as cultivating advanced production factors,adjusting industrial organizational structure,strengthening export brand building,promoting export market diversification,and promoting international standard formulation.