数字经济下企业数据资产的管理研究

Research on the Management of Enterprise Data Assets in the Digital Economy

数字经济催生了数据资产,使得数据资产的管理成为企业发展面临的现实问题。数据资产的管理不仅仅是对数据资源的管理,更是对企业价值和核心竞争力的管理,有效利用和管理数据资产可以为企业带来持续的创新和发展,同时也是应对日益复杂的法律环境和市场竞争的重要策略之一。为了有效管理数据资产,企业需要构建和优化数据资产管理体系、选择适合企业自身发展和定位的技术平台和工具、科学核算和评估数据资产价值、完善数据安全和隐私保护措施。通过综合而有效的管理策略,企业才能最大化其数据资产的价值,为可持续发展奠定坚实基础。

The digital economy has given rise to data assets,making the management of data assets a real problem that enterprises have to face in their development.The management of data assets is not only the management of data resources,but also the management of enterprise value and core competitiveness.Effective utilization and management of data assets can bring continuous innovation and development for enterprises,and it is also one of the important strategies to cope with the increasingly complex legal environment and market competition.In order to effectively manage data assets,enterprises need to build and optimize data asset management systems,select technology platforms and tools that are suitable for their own development and positioning,scientifically account for and assess the value of data assets,and improve data security and privacy protection measures.Through comprehensive and effective management strategies,enterprises can maximize the value of their data assets and lay a solid foundation for sustainable development.