技术维度下的网络文学国际传播研究——基于技术语境、算法机制与技术社群的考察

Research on the International Communication of Online Literature from the Perspective of Technology--An Investigation Based on Technical Context,Algorithm Mechanisms and Technical Communities

探讨技术参与和影响网络文学国际传播进程的具体表现形式,助力网络文学的国际传播。文章基于对技术语境、算法机制和技术社群等层面的考察,指出海外读者的数字阅读习惯和全球出版行业的数字出版转型、网络文学传播国家和地区的整体网络环境及电子设备普及率、网络文学阅读平台的在地化构成了网络文学国际传播的技术前提,网络文学数字再编码的形式多样性及符号的圈层穿透力则拓宽了网络文学与海外读者的交互方式;网络文学阅读平台追踪海外读者的线上数字踪迹以生成排行榜,并基于两种推荐算法机制预测用户阅读偏好,进行网络文学内容的差异化供应和投放;网络文学借助短视频等开展数字化营销,以粉丝为主形成的技术社群则从语言文字、软件应用和媒体运营等多个技术环节发力,共同为网络文学的国际传播提供技术支持。

This paper explores the specific manifestations of technology participating in and influencing the international communication of online literature.Based on the investigation of technical context,algorithm mechanisms and technical communities,the article points out that the digital reading habits of overseas readers and the digital publishing transformation of the global publishing industry,the overall network environment and the popularity of electronic devices of the countries and regions where online literature is disseminated,and the localization of online literature reading platforms constitute the technical premise of the communication of online literature.The diversity of online literature’s digital reencoding forms and the penetrating power of symbols in online literature make online literature’s interaction with overseas readers more diverse.Online literature reading platforms track digital traces of readers to generate rankings,and predict users’reading preferences based on two recommendation algorithm mechanisms,so as to provide differentiated contents.Digital marketing of online literature relies on short videos,and the technical communities formed mainly by fans make efforts in languages,software applications and media operation to jointly provide technical support for the international communication of online literature.