摘要
梳理近代中国第三次科学化浪潮背景下科普期刊的发展及其在科学普及中的作用,总结分析其策略及价值,为中国科学史的研究提供材料支撑,为当下的科普出版行业发展提供有益经验。文章通过分析考证文献,对第三次科学化浪潮期间出版发行的具有代表性的科普期刊进行梳理,分析其内容、形式、编辑、作者等,发现该时期科普期刊内容丰富,具有主体多元、主笔权威、画报盛行和面向大众的新特点,在其科学传播的过程中采用了传播内容全而精、传播方式图文并茂和传播过程注重双向互动等传播策略。第三次科学化浪潮期间出版的科普期刊通过一系列的出版实践,不仅弱化了科学传播中的“西方中心主义”,打破了“精英主义”科普受众观,而且还唤醒了民众爱国意识、补充了大众战备知识,启迪民智克服了社会陋习,从而在客观上促进了科学走进大众,推动了中国科技史向前发展。
By analyzing the publication and scientific dissemination of popular science journals during the scientific movement under the third scientific wave,and summarizing and analyzing their strategies and values,this paper provides comprehensive material support for the study of the Chinese history of science and offers useful experience for the current science popularization publishing industry.This paper collects and sorts out raw materials of popular science journals during the third scientific wave,and summarizes and analyzes their contents,forms,editors,authors,and other dimensions.During the scientific movement,popular science journals had rich content,with new characteristics such as diverse subjects,authoritative main writers,prevalence of pictorial newspapers,and being oriented towards the public.In the process of scientific dissemination,popular science journals adopted a comprehensive and refined dissemination strategy,with a combination of text and images in their discourse,and a focus on two-way interaction in the dissemination process.Through a series of publishing practices,popular science journals not only weakened the"Western centrism"in science dissemination and broke the"elitism"in the audience view of science popularization,but also awakened the patriotic consciousness of the people,supplemented the knowledge of public preparedness,inspired the people to overcome social bad habits,and objectively promoted science to enter the public,promoting the forward development of Chinese history of science and technology.
作者
吕强
张莹莹
LYU Qiang;ZHANG Yingying(School of Journalism and Communication,Northwest University of Political Science and Law)
出处
《出版与印刷》
2024年第5期75-86,共12页
Publishing & Printing
关键词
第三次科学化浪潮
科普期刊
科学传播
传播策略
the third scientific wave
popular science journal
scientific communication
communication strategy