模拟效果:新一代人工智能技术与国际传播效能提升

Effect Simulation:New Generation Artificial Intelligence and the Enhancement of International Communication Effectiveness

文章聚焦于“模拟效果”这一关键主题,探讨了新一代人工智能技术在国际传播效果研究中的应用和特征。文章回顾梳理了我国国际传播研究的主流范式,并从切实的研究可行性和多元的效果评价维度两个方面出发,针对国际传播效果研究的瓶颈,论证了以ChatGPT为代表的大语言模型在模拟效果研究方面的潜力,提出了将传统人类实验与基于代理的研究进行结合的整合性研究思路,构建了跨文化与跨语言相结合、个体与群体相结合和静态与动态相结合的评价模式。文章认为新一代人工智能技术的出现和升级使得受众模拟、终端模拟和效果模拟成为可能,从而推动了国际传播效果研究,提升了国际传播的效能。

This paper explores the application of new generation artificial intelligence technology in the research of international communication studies.The paper reviews the mainstream paradigms of international communication research in China,demonstrating the potential of large language models represented by ChatGPT in simulation research.It proposes an integrative research approach that combines traditional human subject experiments with AI-based models,starting from the aspects of research feasibility and effect evaluation dimensions.It constructs an evaluation model that combines cross-cultural and cross-linguistic elements,individual and collective aspects,as well as static and dynamic components.The paper argues that artificial intelligence technology can support simulation in audiences,terminals,and effects,which pushes the study on the international communication effectivess in a more poineering direction.