中日动漫文化中的身体性消费差异分析

Analysis of Differences in Physical Consumption in Chinese and Japanese Comics&Animation Culture

以视觉为主的动漫文化,受众对其的消费与观赏方式也多是身体性的。由于对互联网的利用程度与感知媒介的不同,中日动漫文化在身体性消费上呈现出一定的差异性:观赏环节中身体感受的自我/他者影响;符号身体消费的想象/实在取向;夸张与拼贴/现实片段提取的原始身体拆解方式。在动漫文化的身体性消费上,日本呈现出一种分割、拼贴的倾向,而中国则呈现出一种提取、复制的倾向。

The visual-oriented animation culture and its audiences'ways of consumption and viewing are mostly physical.Due to different levels of internet use and perception media,Chinese and Japanese animation cultures show certain differences in physical consumption:the influence of physical feelings in the viewing process that come from others/themselves;the imagination/reality inclination in the consumption of the symbolic body;the way of decomposing the original body through exaggeration and collage/extraction of realistic fragments.In the physical consumption of animation culture,Japan shows a tendency towards segmentation and collage,while China shows a tendency towards extraction and replication.