新时代文化传承视域下德州市古枣文化传播路径研究

随着社会的快速发展和科技的进步,传统文化的传承面临新的挑战与机遇。该文以山东省德州市的古枣文化为研究对象,旨在探讨在新时代文化传承视域下,如何有效地传播和弘扬古枣文化。通过分析当前古枣文化的传播现状和存在的问题,结合现代传播理论,提出一系列创新的传播路径。研究发现,深入挖掘文化内涵、整合传统与现代传播渠道、发展文化旅游、完善保护与利用体系以及加强教育与培训机制等策略对于提升古枣文化的影响力具有重要作用。该研究不仅有助于推动德州市古枣文化的传承与发展,也为其他地域性传统文化的传播提供参考。

With the rapid development of society and the advancement of science and technology,the inheritance of traditional culture is facing new challenges and opportunities.This paper takes the ancient jujube culture in Dezhou City,Shandong Province as the research object,and aims to explore how to effectively spread and promote ancient jujube culture in the perspective of cultural inheritance in the new era.By analyzing the current communication status and existing problems of ancient jujube culture,combined with modern communication theory,a series of innovative communication paths are proposed.The study found that strategies such as deeply exploring cultural connotations,integrating traditional and modern communication channels,developing cultural tourism,improving protection and utilization systems,and strengthening education and training mechanisms play an important role in enhancing the influence of ancient jujube culture.This research not only helps promote the inheritance and development of ancient jujube culture in Dezhou City,but also provides a reference for the spread of other regional traditional cultures.