“蓝海战略”对商洛市乡村旅游创新发展的启示——以商南太子坪村为例

研究旨在为商洛市商南太子坪村景区提供可持续发展路径,以期为商洛市乡村旅游发展提供借鉴。通过分析商南太子坪村景区乡村旅游发展陷入“红海”的现状,采用“蓝海战略”思想,提出商南太子坪村总体发展思路和具体实施路径。建议其尽早结合其旅游资源特征,转变思路,从游客需求角度,提供旅游产品和服务,实现村民收入可持续增长。

The purpose of this study is to provide a sustainable development path for the scenic spot of Taiziping Village in Shangnan City,in order to provide reference for the development of rural tourism in Shangluo City.By analyzing the current situation of the development of rural tourism in Taiziping Village in Shangnan Province falling into the"Red Sea",and adopting the idea of"Blue Ocean Strategy",the overall development ideas and specific implementation paths of Taiziping Village in Shangnan were proposed.It is suggested that it should combine the characteristics of its tourism resources as soon as possible,change its thinking,and provide tourism products and services from the perspective of tourists'needs,so as to achieve sustainable growth in villagers'income.