大模型媒介:ChatGPT引发的智能传播革命及其社会影响

Large model medium:the intelligent communication revolution triggered by ChatGPT and its societal impacts

ChatGPT作为一种基于海量数据和大规模预训练而形成的具有海量参数的大模型媒介正在全球引发一场新技术的创新扩散,大模型媒介以其强大的对人类自然语言习惯常识性、结构性、对话性文本的理解和生成能力,正在引发一场智能传播革命,从而大大拓展人类信息传播的广度和深度,而且还将深刻地影响人类社会的形态和结构,使其变成一种不可或缺的“社会行动者”和决定性的“社会权力”。

As a large model medium formed out of mass data and large-scale pre-training,ChatGPT,with a vast number of parameters,is triggering a global innovation diffusion of new technology.The large model medium,with its powerful ability understanding and generating the natural language texts with common sense,structural,and conversational attributes,is instigating an intelligent communication revolution.This has significantly expanded the breadth and depth of human information dissemination,and will profoundly impact the form and structure of human society,making it an indispensable"social actor"and a decisive"social power".