深圳市红色文化传播中数字化技术的应用及大学生受众群体的态度分析

The Application of Digital Technology in the Communication of Red Culture in Shenzhen and the Attitude Analysis of College Students'Audience

新媒体时代下,红色文化的传播应跟随时代进步,结合数字化技术传播,增强红色文化教育。通过红色文化主题博物馆和其他主题展馆中数字化技术应用形式的对比发现,红色文化主题博物馆中的数字化技术应用形式缺少与参观者的互动,吸引力不强。同时,通过43份问卷调查对大学生受众群体红色文化了解情况和学习意愿的调查发现,超半数受访者认为自己对红色文化了解情况较好,但多数受调查者缺乏主动了解红色文化的兴趣。这种现象的主要原因是红色文化在传播过程中存在内容枯燥、强制化学习的问题,在红色文化传播过程中嵌入多样化的数字化技术形式,增强视觉效果,增强故事性,加强与受众群体的互动性,能够提高红色文化的传播效果。

In the era of new media,the dissemination of red culture should follow the progress of the times,combined with digital technology communication,and enhance red culture education.Through the comparison of the application of digital technology in the red culture theme museum and other theme exhibition halls,it is found that the application form of digital technology in the red culture theme museum lacks interaction with visitors and is not attractive.At the same time,through 43 questionnaire surveys,it was found that more than half of the college students believed that they had a good understanding of red culture,but most of the respondents lacked the interest in actively understanding red culture.The main reason for this phenomenon is that there is a problem of boring content and forced learning in the communication of red culture,and embedding diversified digital technology forms in the process of red culture communication can enhance the visual effect,enhance the story,and strengthen the interaction with the audience,which can improve the communication effect of red culture.