长江诗词文化旅游开发献策

Strategies for the Development of Yangtze River Poetry Cultural Tourism

诗词作为中华优秀传统文化的重要组成部分,对促进文化旅游发展和中华文化传播具有重要的作用。长江诗词文化旅游是保护和发展长江文化的有力形态之一。该文分析了目前长江诗词文化旅游开发仍然面临的困境:长江诗词遗产繁星漫舞,缺乏系统性;长江诗词旅线各自为政,缺乏整体性;长江诗词周边产品寥落,缺乏丰富性。在此基础上该文提出相应的策略:发掘长江诗词文化,为长江诗词旅游的开发提供全面、系统的材料支持;打造诗词揽胜品牌,为长江诗词旅游的推广提供丰富多元的路线资源;开发诗词周边产品,为长江诗词旅游的宣传提供百态纷呈的展示舞台。

As an important component of excellent traditional Chinese culture,poetry plays a crucial role in promoting the development of cultural tourism and the dissemination of Chinese culture.Yangtze River poetry culture tourism is one of the powerful forms of protecting and developing Yangtze River culture.This article analyzes the current challenges faced by the development of Yangtze River poetry culture tourism:the Yangtze River poetry heritage is dotted with stars and lacks systematicity;the Yangtze River poetry travel routes are fragmented and lack overall coherence;the peripheral products of Yangtze River poetry are scarce and lack richness.On this basis,the article proposes corresponding strategies:explore the culture of Yangtze River poetry and provide comprehensive and systematic material support for the development of Yangtze River poetry tourism;create a brand of poetry exploration and provide rich and diverse route resources for the promotion of Yangtze River poetry tourism;develop poetry related products to provide a diverse display stage for the promotion of Yangtze River poetry tourism.