新消费视角下的传统商业街空间品质提升策略研究

Research on Strategies to Improve the Space Quality of Traditional Commercial Streets from the Perspective of New Consumption

传统商业街是承载消费活动的重要空间形态之一,其形成与城市历史和经济发展的进程密不可分。在城市职能的组成中,传统商业街扮演着至关重要的角色,不仅是城市经济繁荣的重要表现,而且还参与了城市肌理与结构的构建,促进了城市的整体发展。城市的生存和发展与传统商业街的繁荣与发展密不可分,二者相互依存。在国际消费中心城市建设、新时代消费行为转型及传统商业街衰败的背景下,随着互联网流量红利的枯竭,技术推动下的消费者越来越注重体验、情感和文化价值等方面的价值。文章顺应时代发展,提出在改善传统商业街环境的同时,还要提升人们的购物体验。通过构建传统商业街的空间品质评价框架,探寻适应新型消费行为的传统商业街品质提升策略,合理提升传统商业街空间品质,以满足人们日益增长的消费需要。

Traditional commercial streets are one of the important spatial forms that carry consumption activities,and their formation is inseparable from the process of urban history and economic development.Traditional commercial streets play a vital role in the composition of urban functions,which is not only an important manifestation of the city's economic prosperity,but also participates in the construction of the urban fabric and structure,and promotes the overall development of the city.The survival and development of cities are inseparable from the prosperity and development of traditional commercial streets,and the two are interdependent.In the context of the construction of international consumption center cities,the transformation of consumer behavior in the new era and the decay of traditional commercial streets,with the drying up of Internet traffic dividends,consumers driven by technology are paying more and more attention to the value of experience,emotion and cultural value.In line with the development of the times,this paper proposes to improve the environment of traditional shopping streets while improving people's shopping experience.By constructing the spatial quality evaluation framework of traditional commercial streets,the quality improvement strategies of traditional commercial streets to adapt to new consumption behaviors are explored,and the spatial quality of traditional commercial streets is reasonably improved to meet people's growing consumption needs.