摘要
文章以格式塔心理学变调性理论为依据,从视觉思维的审美认知出发,对汉字图形化设计的视觉表现形式进行探究并将汉字的形构与格式塔“完形”思维相结合,探讨汉字图形化设计的审美意蕴与价值,为汉字创意设计提供新思路。
The article based on Gestalt Inflexion,starting from the aesthetic perception of human visual perception,to deeply explore the visual expression of Graphical Chinese font design,the shape composition of Chinese font and"Gestalt"(there means'complete')thought of Gestalt psychology,then discusses the aesthetic implication and value of Graphical Chinese font design to help designers to improve the form of design expression.
作者
姜之怡
董荪
Jiang Zhiyi;Dong Sun(Pan Tianshou School of Architecture and Art Design,Ningbo University,Ningbo 315211,China)
基金
国家艺术基金(传播推广)项目“汉字设计现代之路艺术展”(2020-A-04-(058)-334)
2024年度浙江省哲学社会科学规划项目项目编号:24LMJX02YB。
关键词
格式塔心理学
汉字图形化
设计创意
Gestalt psychology:graphical chinese font design
design presentation
