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基于湘潭市和美湘村现状的推介策略研究

Research on Promotion Strategies based on the Current Situation of Hemixiang Village in Xiangtan City
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摘要 2023年中央一号文件强调继续推进乡村振兴,做好和美乡村建设工作,并发布了2023年中国美丽休闲乡村名单。湖南省积极响应,2023年评定湖南省50个村为“和美湘村”,即湖南省美丽乡村。为推广宣传和美湘村特色,探寻适合乡村的推介路径,文章依据资源类型分类整理2023年62个湖南省美丽乡村,选取湘潭市鹤岭镇长安村和湘潭市姜畲镇青亭村为代表点进行田野调查,分析和美湘村的推介优势与不足,并提出推介策略。旨在积极宣传和美湘村,提高乡村游玩吸引力,推动乡村经济发展,助力湖南省乡村振兴工作。 No.1 document of the Central Committee in 2023 emphasizes continuing to promote rural revitalization,doing a good job in the construction of harmonious villages,and released a list of beautiful leisure villages in China in 2023.Hunan Province actively responded to the policy,and in 2023,50 villages in Hunan Province were assessed as"Hemei Xiang Villages",that is,beautiful villages in Hunan Province.ln order to promote and publicize the characteristics of Hemei Xiang Village and explore the promotion path suitable for villages,62 beautiful villages in Hunan Province in 2023 are sorted out according to the resource types.And select Chang'an Village,Heling Town,Xiangtan City and Qingting village,Jiangshe Town,Xiangtan City as representative points to carry out field investigation.Analyze the advantages and disadvantages of Hemei Xiang Village,and put forward the strategy of promotion.The aim is to actively promote Hemei Xiang Village,improve the attractiveness of rural tourism,promote rural economic development,and help Hunan Province rural revitalization work.
作者 李超逸 Li Chaoyi(School of Architecture and Art Design,Hunan University of Science and Technology,Xiangtan 411100,China)
出处 《艺术与设计(理论版)》 2024年第10期90-92,共3页 Art and Design
关键词 乡村振兴 和美湘村 推介 rural revitalization hemei xiangvillages promotion
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