基于TAM扩展模型的共享单车持续使用意愿影响因素研究

Research on the Influencing Factors of Willingness to Continue Using Shared Bicycles based on TAM Extended Model

基于TAM理论模型,本文引入服务质量、社会影响、感知风险对原有模型进行改进扩展,从用户感知视角出发,对共享单车用户持续使用意愿展开研究。通过构造结构方程模型来分析收集到的333个有效样本。最后,根据研究结果提出相应建议,助力共享单车行业的持续性发展。

Based on the TAM theory model,this article introduces service quality,social impact,and perceived risk to improve and expand the original model.From the perspective of user perception,it conducts research on the sustained use intention of shared bicycle users.Analyze the collected 333 valid samples by constructing a structural equation model.Finally,based on the research results,corresponding suggestions are proposed to help the sustainable development of the shared bicycle industry.