汉语传播对中国国家形象认知影响的现状分析——以赤峰学院为例

Analysis of the Current Situation of the Influence of Chinese Language Communication on China's National Image Perception--Taking Chifeng University as an Example

党的二十大报告以“推进文化自信自强,铸就社会主义文化新辉煌”为视角,提出增强中华文明传播力影响力的新要求,强调深化文明交流互鉴,推动中华文化更好走向世界的国际中文教育新目标。在国际中文教育中,汉语传播对中国国家形象的树立具有重要作用。高校作为发展国际中文教育事业的摇篮,需立足各国日益增长的中文学习需求,在传道授业解惑中塑造积极正面的中国形象,进而推动国际中文教育高质量发展。鉴于此,本研究以赤峰学院国际教育学院的133名留学生为研究对象,通过调查问卷收集数据,分析来华留学生对中国国家形象的态度和认知,探究汉语传播过程中对中国国家形象树立的影响因素,为汉语传播塑造中国国家形象提出有价值的建议。

The report of the 20th National Congress of the Communist Party of China proposes new requirements for enhancing the influence and dissemination of Chinese civilization from the perspective of"promoting cultural confidence and self-improvement,and forging new brilliance of socialist culture".It emphasizes deepening cultural exchanges and mutual learning,and promoting the new goal of international Chinese education for Chinese culture to better enter the world.In international Chinese education,the dissemination of Chinese language plays an important role in establishing China's national image.As the cradle for the development of international Chinese education,universities need to base themselves on the growing demand for Chinese learning in various countries,shape a positive image of China through teaching and problem-solving,and promote the high-quality development of international Chinese education.In view of this,this study takes 133 international students from the School of International Education at Chifeng University as research subjects,collects data through a survey questionnaire,analyzes the attitudes and perceptions of international students towards China's national image,explores the influencing factors on the establishment of China's national image in the process of Chinese language communication,and puts forward valuable suggestions for shaping China's national image in Chinese language communication.