平面广告设计课程在职业院校的教学优化策略研究

Research on Teaching Optimization Strategy of Graphic Advertisement Design Course in Vocational Colleges

本文通过分析平面广告设计课程在职业院校教学中的教学现状与问题,分别从新媒体助力课程教学创新优化、工学结合促课程教学提质增优、课程思政助推课程教学协同育人与课岗课赛证融通提升课程教学综合育人四个角度出发,总结平面广告设计课程的教学优化策略,以此提升课程教学的质量与效果,实现职业院校高质量培养技术技能型人才的目标。

This paper analyzes the current situation and problems of graphic advertising design course in the teaching of vocational colleges,and summarizes the teaching optimization strategies of graphic advertising design course from the four perspectives of new media to help curriculum teaching innovation and optimization,work-study combination to promote curriculum teaching quality and optimization,curriculum ideological and political education to promote curriculum teaching collaborative education and curriculum certificate job competition integration to improve curriculum teaching comprehensive education,so as to improve the quality and effect of curriculum teaching and realize the goal of high-quality training of technical and skilled talents in vocational colleges.