山西非遗元素在文创包装设计中的应用

Application of Shanxi Intangible Cultural Heritage Elements in Cultural and Creative Packaging Design

随着文创经济的发展,将地方非遗元素融入包装设计,以展示文化内涵和情感价值,成为文创产品开发的重要环节。本文通过案例实践,展示了包装设计与地方非遗之间的联动表现,旨在探索山西非遗元素视觉化的创新,充分发挥山西非遗的文化魅力,为文创产业发展提供新的设计思路和视野,让文创产品更具灵性,丰富包装设计的文化底蕴与内涵,从而扩大山西非遗的影响力。

With the development of cultural and creative economy,incorporating local intangible cultural heritage elements into packaging design to demonstrate cultural connotation and emotional value has become an important link in the development of cultural and creative products.Through case practice,this paper demonstrates the linkage between packaging design and local intangible cultural heritage,aiming to explore the visual innovation of Shanxi intangible cultural heritage elements,give full play to the cultural charm of Shanxi intangible cultural heritage,provide new design ideas and horizons for the development of cultural and creative industry,make cultural and creative products more spiritual,enrich the cultural heritage and connotation of packaging design,and expand the influence of Shanxi intangible cultural heritage.