摘要
随着我国文化产业的蓬勃发展,文创产品逐渐成为各个行业推广与宣传自身文化的一种方式,其中也包括与文化紧密结合的图书馆领域。目前,图书馆文创产品开发面临着文化元素过多、文化IP缺乏独特性、视觉资源匮乏等多方面的缺陷,可以将地域元素应用在文创产品包装中,以体现图书馆特色。
With the vigorous development of China’s cultural industry,cultural and creative products have gradually become a way for various industries to promote and publicize their own culture,including the library field,which is closely combined with culture.At present,the development of library cultural and creative products is faced with many defects,such as excessive cultural elements,lack of unique cultural IP and lack of visual resources.Regional elements can be applied in the packaging of cultural and creative products to reflect the characteristics of libraries.
作者
冯磊
李芳萍
FENG Lei;LI Fang-ping(Shanxi Vocational University of Engineering Science and Technology,Jinzhong 030619,China;Taiyuan University,Taiyuan 030036,China)
出处
《绿色包装》
2024年第10期139-142,共4页
Green Packaging
关键词
地域元素
图书馆
文创产品
包装设计
regional elements
library
cultural and creative products
package design
